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Originally Posted by Spike
They do this by quoting different journalists or movie critics. One critic may say that this comedy is the #1 comedy and another critic will say another comedy is the #1.
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Nah, they go by the actual numbers, they just have to be a little creative with the wording. If it really is the #1 movie in America, they'll say that. If it's the top comedy movie in America, meaning that any movie currently above it is a drama or something, than they say it's the #1 comedy in America. If there is another comedy above it, but in a different category, then they'll say soemthing like the #1 family comedy in America, or the #1 animated comedy in America. The most recent example I can think of is when Scary Movie 4 came out about a month ago. It beat out Ice Age for the #1 spot, and it was also comedy. Since they couldn't say it was the #1 movie or the #1 comedy, the commercials started saying it was the #1 family comedy in America, since Scary Movie 4 is in no way considered a family comedy. By using clever wording, they are technically telling the truth, without even relying on critics or anything.
There's nowhere I can't reach.