[Movie] Do online reviews affect how you enjoy movies?

Netflix has a real nice members reviews list that doesn't have your staple critics like all over the net and on the more positive note, these member reviews will be rated either helpful, not helpful or inappropriate. I use these member reviews OFTEN despite of however average rating the movie gets.

I also noted that these ratings on Netflix I get are tailored to get me to watch them, so I am aware. I've rated just about over 2k worth of movies so they used my scale of rated genres to show which ones are suggested for me and the like. And for the record, I rate movies just to keep track of what I've seen.

So yeah, before I queue up a possible shitastic movie, I read the most recent member review and check the others below it (they'd show up to five I think before going any further on another page) and see how many found it was helpful or not.

I'm generally pretty forgiving towards movies so most often than enough, bad reviews from critics isn't gonna stop me from checking it out.

Jam it back in, in the dark.