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Sorry Devo, but you're massively over-simplifying the issue there. I'm going to refer you back to the example of Modern Warfare 2. So you're saying because I disagree with the pricing of the game in the UK I should forgo one of my most anticipated titles of the last few years (since I finished MW1 really), forgo the chance to play with all my friends who live in territories where the price isn't being jacked up all for some moral high-ground? That sounds an awful lot like cutting the nose off to spite the face, not trying to vote with a wallet.
In some morally black and white game world it might be that easy, but we live within shades of grey and rightly or wrongly many people shouldn't have to lose out to try and prove a point.
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Supporting Activision in any way, shape or form is always wrong. Besides, there are better shooters made by better companies to support (Half Life for example).
The only way the pricing structure for games and DLC will change is if more people actively stop supporting it. Not "after X game is released", not "as soon as I get this product", but now. Take a stand, and make sure your friends support you in it. What matters is waht YOU do, and without people starting anything, nothing will get done.
Our problem as gamers is that we have no recourse against the companies that make our hobby but denial of purchase. We can't return a product because of shoddy workmanship (bugs) or a poorly done game, especially when companies want to market all games as equal (Is Borderlands equal to Fallout 3 which is equal to Little Big Planet and in turn equal to Lair? The companies that make them would like you to think so). The media helps this further with hype and marketing, as well as developers whoring exclusive pre-order content driving day-one sales which only drives consumer disatisfaction higher when they get a shitty game, and no way to get their hard-earned cash back.
Why do you think piracy is so high? Try-before-you throw $60 down the toilet. Of course that's more difficult to do when you play things like the PS3 which can't run pirated content - yet. Games either need to start releasing better as a whole (not going to happen) or games need to come down in price so people feel less ripped off after they buy something. Is "Transformers" a rip-off at $60? How about $20? $10? Terminator Salvation? How about Stormrise?
Companies need to get it through their collective skulls that gamers won't support their shit, and they won't until gamers "actually" stop supporting their shit.
Jam it back in, in the dark.
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Lord Jaroh