[Movie] Do online reviews affect how you enjoy movies?

I read them only after seeing a movie. To see which reviewer got what aspect wrong about the plot or acting or whatever. It's very entertaining, and more often than not the reviews are completely off-base.

So, the decision whether I go and see a movie is something different. Usually I go check out new movies by familiar directors whose works I've enjoyed in the past. Also a trustworthy friend whose opinion I value making a good recommendation for a movie is also one incentive to see something. There's not that many people like that, though. There was also one finnish movie journalist who was quite often spot-on in his reviews, but he doesn't seem to be writing anymore.

I also read Roger Ebert Inverted and see movies he doesn't like.

Jam it back in, in the dark.