I recently picked up
My Little Pony: Friendship is Magic issue #1. Surprised this hasn't been mentioned yet; it's one of the biggest selling comics of 2012, with 125,000 physical copies sold* (not including digital sales; 100,000 of those copies were online pre-orders), and it's now going into its
third printing. It's also outsold Marvel Now and DC New 52**
The comic is written by Katie Cook (who previously worked on
Star Wars comics) and drawn by Andy Price. Not only does it have story and conflict, issue #1 also has references to
Road House and
Shaun of the Dead, amongst other things. It is a comic for
all ages of
both genders, NOT targeted squarely at prepubescent girls.
My local comic shop had ordered 25 copies and put them out at 12 noon on November 28th. I went there at 5:30PM the same day, five and a half hours later, and I had just bought the last copy. Hasn't been in stock since then (printing #1 is completely sold out and they're waiting for printing #2 to come in).
Issue #2 was supposed to be out today but it has apparently been delayed to January because of a strike at a major shipping port in LA.
* Approx. five minutes into this interview:
Comic Geek Speak:
**
My Little Pony Friendship is Magic Comic outsells Marvel Now & DC New 52!! Pass as a Brony! - YouTube
Jam it back in, in the dark.