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As opposed to those indy summer-blockbusters?
Even if the goal is just to be a summer blockbuster and make a shit load of money, why advertise it as "a Michael Bay film?" His name carries no weight as a director and if anything scares off those that were tricked into seeing Armageddon and Pearl Harbor with their girlfriends.
Putting an actor or director's name infront of the title of a movie usually shows that those individuals' egos are too big to commit to making something bigger than themselves. So forgive me if I prefer my actos to play characters or directors to commit to making a good movie instead of a $200M semi-sweet asshole sandwich... especially when they've got the opportunity to do something awesome.
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Post of the year.
There's nowhere I can't reach.