The annual Seal Hunt

They just enjoy the sensationalism.
Also they love the attention of being considered "caring, loving, sensitive people;" they love people to love them in that way. It is more than likely a sad attempt at trying to alleviate their guilt for past misdeeds.

Jam it back in, in the dark.

Originally Posted by Jerrica

Yeah, Fyodor, it'd be really great if you could, you know, ever actually PROVE anything you say.

Work on that.

Ok, it is clear that you are unfamiliar with even basic psychology. I wouldn't think that it would be necessary to have to cite sources for such a basic principle. That last sentence I said however is pure speculation.
Are you at all familiar with people who will do "righteous" or "altruistic" acts, but broadcast them, so that people will love them for this?

Here is an article which I found which touches a bit on the image maintenance of celebrities.
http://www.psychologytoday.com/artic...01-000031.html

There's nowhere I can't reach.