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Look at this. The sense of fun and merriment one feels within the company of strangers with a thing in common has been isolated and grafted onto the back of the consumer machine. See how they've made it seem fun for us even to queue up and feed money back into the system. Our whole lives are oriented around consuming. Romero's Dawn of the Dead. The zombies are us man. That's what it's all about.
And look at the glee this competitive striver tells us she felt on being able to convert depressed, defeated faces into private gain. What? You didn't know that's what capitalism was about?
Tsk Society.
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So what? Seriously, it's like that with any new thing in the world.
Stores hold Grand Opening ceremonies and draw in large crowds to be there on day one. New restaurants (i.e. a Starbucks in a town without one) draw crowds for weeks after opening, just so everyone can see what the fuss is about. Remember that first McDonald's in Russia? Holy moly did they make a big deal out of such terrible food.
Big name concerts, new technology, major sporting events, new movies; it's all a matter of how much someone wants to experience it and in what way they want to embrace it. For movies they'll want to be there on opening night at the first show so they can see it without anyone ruining it for them (I'm guilty of this way too much). For concerts they'll want to see their favorite band live, and from the front rows. And for new technology they'll want to play with it first and have bragging rights over owning something they could just as easily live without (like those 5 guys who stood in line for Windows Vista lol).
I think, if anything, the people who wait in line are addicted to waiting in line. They love the rush of anticipation, waiting for the next new thing. And when they see people moping because they still don't have it at the end of the day, that just makes them feel even better. It's like a reward for them, the icing on the cake if you will.
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