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but I really don't get the premise is defining someone by their drink.
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Because they can. Whether it works or not is irrelevant. If it boosts their social status by being able to make claims with the same working principles of pseudo-science that people can buy into, then by god they'll make them. And if you are the unfortunate exception to
their rule, then it makes them feel good to get away with inflicting social pressure upon you to make you conform to them. Doesn't matter if you're straighter than a paper cut, shame on you for drinking a fag's drink! You're now a fag. Fag.
I've come to the conclusion that everything we as humans do amount is in some way connected to having or weilding power of some sort. But it really does make sense, since if you look at it, power is the most literal way to ensure survival there can be. And everyone wants to survive, in one way or another.
This thing is sticky, and I don't like it. I don't appreciate it.