Consumers, as a whole, are very uneducated

Sony trounces Microsoft and Nintendo in brand trust survey
>> From joystiq.com:

Quote:

Forrester Research has published a new report that examines the trust that American households place in PC and consumer electronics (CE) brands, including the brands of Microsoft, Nintendo and Sony. The results may be surprising to gamers.

In Forrester's analysis, Sony's brand garnered the highest marks of the three companies (Sony also ranked 3rd out of 22 companies), earning an average of A plus. Of the companies surveyed, only Bose and Dell sport an A plus. Meanwhile, Microsoft's brand earned an overall grade of C (placing Microsoft at 20 out of 22), dragged down by low brand trust. Nintendo's brand earned a B, but was pulled towards the bottom of the ranking (17th place out of 22) by low brand potential and low brand adoption.
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A few revealing quotes from the study:
* "Microsoft faces big consumer defection risk. One measure of consumers' dissatisfaction with Microsoft is seen in the 5.4 million households that give it a brand trust score of 1 [distrust a lot] or 2 [distrust a bit]. Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male, and are bigger online spenders.(see endnote 7) These households know they run Microsoft software but would be just as happy to leave it behind -- if they could."
* "Sony's current customers are affluent, young, and more likely than the general population to stick with a brand they like. Sony's prospects have a different profile: poorer than the general population, less brand loyal, and more likely to buy on price. To reach these 9.8 million households, Sony will have to tailor its marketing messages and retail presence to compete on price."

How sad is it that even Bose made it to the top of this consumer survey. It is clear that brand loyalty is a much larger factor in selecting products than it should be. Sony's recent products lead the industry in defects and poor quality, yet human beings still rate them high. And Bose is 100% pure gimmick, even more than Nintendo's 85%, yet people are willing to pay quadruple the price of products seven times better.

I've had zero Nintendo products break, compared to twenty Sony products, and zero Microsoft products (aside from buggy software lolol).

HOW WOULD YOU RATE YOUR SATISFACTION IN THESE COMPANIES?

Jam it back in, in the dark.

http://www.retailworker.com/node/10435

It's good to be in-the-know.

There's nowhere I can't reach.