It's not about quality though, it's about trying to woo over some game writers in this massive union. The WGA would want nothing more than to be able to tie up even MORE entertainment than it's currently able to.
Considering many people said "Well, fuck it, I'm gonna go play WoW/Halo/Mario" instead of giving half a shit that boring as fuck Leno is on repeat for a month and a half, they want to be able to get as good a bargaining position as possible. It's an easier battle for them if they tie up as many entertainment channels as they can get their dirty mitts on. This has nothing to do with recognizing a damn thing. It's dirty politics.
Edit: On a side note, some of you people need to realize the difference between quality writing and a good story. One can EASILY exist without the other, and vice versa.
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