Personally I'll be purchasing a Toshiba Gigabeat S60. It runs Windows Media Mobile 5 and just looks like an awesome player. iPods are total shit and I refuse to buy one, and besides waiting for the Zune, this is my only real option since Creative players don't really have 60GB models and Archos' are very expensive.
Anything But iPod Gigabeat review
CNet Review
Its the top rated MP3 player on Cnet right now, scoring in at 8.3; higher than the iPod and top Creative players in its market. The only con is that it lacks a drag-and-drop interface and requires WMP9, but that can be worked around I'm sure, or at least might be fixed in future firmware releases.
Jam it back in, in the dark.