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Hell, for all we know, a subscription and auto download option for Wiiware might not feasable with the current store setup. There could be a whole whackload of reasons, actually. I'm not certain of any of them, and am just throwing out ideas as for why.
Digital distro pricing is all over the map everywhere, with no standards of value. It's really just people experimenting to see what they can get away with. Hopefully in a few years, the market establishes itself enough so that there's some sense of equal value around.
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Both of these are problems with commercial digital distribution throughout the software industry (shareware folks figured this shit out 10 years ago). The market is still pretty new and and a lot people don't have experience with it, so built-in price expectations are fuzzier.
My hope is that prices will stabilize a bit lower than current prices for physical media -- I rarely feel inclined to buy games at a $50 or $60 price point. Personally, when a game is available used for $30 or less is about where I start to be interested in taking a chance on a title.
And of course since there's no concept of a "used" game with digital dist, any price cuts are going to come from the manufacturer, and I'm pretty skeptical about that. So we'll see. Pricing something too low makes it seem rinkydink, but without any overhead (both on the supplier end or mentally for the consumer) for packaging, distribution and fulfillment, I'm optimistic that prices will come down.
This thing is sticky, and I don't like it. I don't appreciate it.