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Greed. Returns have been consistently higher with stocks rather then bonds or other investment instruments. Or so we're all led to believe.
Someday I hope you'll realize how positively brilliant this observation is.
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Actually, as far as I'm aware derivatives have the highest rates of return. Equity has low profit margins and is where the "jocks" go after graduation.
Also, it's not nearly as irrational as you think. The problem with most investors is that they're stupid. The market is volatile, yes. However, when the market is in the shitter, you don't sell, you buy. It may seem couter-intuitive, but it makes sense. Similarly, people get emotionally attached to their investments even as it falls before their own eyes.
I'll admit, I have no experience trading. If you look at the top guys though, there's a reason they have Math and Physics PhD's. Read interviews, they all stress the importance of discipline.
How ya doing, buddy?