The only thing I know about the value of art is that I wouldn't pay millions of fucking dollars for a painting of a Campbells soup can.
But in the end, I think living in the 21st century, although the Arts are the soul of society, perhaps artists should strive to be commercially viable as well. However it does, of course, come with its trade-offs.
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Think about this for a second; all those old pieces by the masters made hundreds of years ago would not be worth much. With past renditions of styles/themes no longer in demand nothing would be preserved since they are no longer commercially viable. It'd be like eight track tapes, ditched for the new hotness.
Art should be preserved. If for no other reason then to offer insight and inspiration for the future. Or something.
Jam it back in, in the dark.