Oh wow, I just heard about this on the radio a couple hours and went to pick up the issue (just released this week, heh, I can't wait to reap the benefits of this investment). Man, that's was quite a surprise. I'm surprised that it's even getting media attention outside of the internet (which I'm sure everyone will know who it is by the end of the today, if not the week).
Anyway, a character with this big of a name in comics, I've no doubt they'll be revived. Just a matter of time. And with the timing they chose for the character to go down, I think it'll probably help the character's image more than it'll hurt it (heh, as company is only going to get more sales).
Jam it back in, in the dark.