[General Discussion] Take a ride in my Chevy while you drink your Pepsi in the mug I bought at Target

Now that consumers can fast forward advertisements on TV and generally ignore them everywhere else, corporations are turning to product placement in movies and TV to grab your attention. How does everyone feel about this?

As long as the product is integrated seamlessly into the plot and they don't beat me over the head with it, I don't care that much. If a character happens to be drinking a Coke (they don't even mention it, but you can see the logo on the can), I'm fine with that. However, on TV especially, some programs go laughably out of their way to make their programs an infomercial for a specific product.

Jam it back in, in the dark.