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What IS going to be a gimmick are 3D televisions that nobody can afford.
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That's a slightly silly comment to make on a message board where half the people reading are probably doing so on a monitor that cost several thousand dollars or sitting in front of a large HDTV that cost about the same. 3D TV's are coming out about the same price as LED tv's and are no more expensive than any other new technology at launch. I'm not sure it's even possible to buy CRT televisions any more so who knows whether in ten years time you'll still be able to buy 2D ones.
And no amount of 3d saved Avatar from being one of the worst films ever made. Science has still not yet found an effective way to polish a turd.
Jam it back in, in the dark.