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...What is it with game producers today announcing their games when they're virtually completed? Where's the suspense?! (Still waiting for the day when a game's announced well after it's been released. "New! 100% Completed! Available in stores from last week!")
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It's a concious step by developers. When you announce details of a game halfway through development, there's potential for a lot of people to be dissapointed when you end up leaving out half the features ('Sup Mass Effect?), plus kids these days get so worked up and excited about the release they can't help but be let down when the final product ends up not actually providing a cure for cancer like the thought it would.
You wouldn't expect to see trailers for a film too long before it was released and I guess games developers are following suite, waiting until the game is in an all but ready to release state before starting the hype machine rolling. Also, as more and more developers are consolidated under a fewer number of producers, the parent companies aren't going to want the interest in a future game to negatively impact sales of one that's already been released.
This thing is sticky, and I don't like it. I don't appreciate it.