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As a study, it has no ecological validity. Real life situations would spark different reactions to virtual ones.
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Unless of course the study was into how people react differently in a virtual situation to a real life one. Something extremely relevant in say, the nuclear power industry where all meltdown training and the like must be conducted through virtual reality simulations and similar. The effectiveness of VR training can be better justified if other studies have shown that people react online as they would off. Also, as someone else already suggested, gathering data from a virtual event that already happened is helluva cheaper than going out and conducting field tests.
Jam it back in, in the dark.