That's amazing how well it did.
Anyone else thinking the next NIN album will be released in the same fashion?
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I think more artists should do stuff like this. It's obvious that people are willing to pay for music if it's readily available and worth a damn to begin with. Not to mention it's convenient to the consumer on a few levels.
Also, I think the price is absolutely on-track. $5 for an album is very reasonable. Even if you don't like it, you're down $5. If you've spent $10 on an album you didn't like, I think you're more wary to try new music since that shit adds up.
As far as the actual album goes, I found the album to be a bit underwhelming, but I only listened through it once. I might change my mind after a few times.
Jam it back in, in the dark.