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Would versatility of the products have a factor in this as well, at least in the gaming aspect? For example, Nintendo is for the most part all about the games. On the other hand, Sony manufactures plenty of other electronics besides the PS2, and Microsoft has Windows and all of that along with the XBox 360. But wasn't a lot of what won people the fact that the PS2 or XBox could do more than just gaming? Surely there were many people who didn't own a DVD player of any sort until they got a PS2 or XBox, and then they didn't get any other gaming console on the basis that they had one already?
I don't deny that brand loyalty or recognition has a hand in it all, but I wager a lot of consumers bought a PS2/Xbox for a gaming console simply because they can play DVDs too, and maybe they didn't have a DVD player at the time. Sort of kill two birds with one stone, you know? Jam it back in, in the dark. |
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