Consumers, as a whole, are very uneducated

"Consumers, as a whole, are very uneducated."

I want to say, people, as a whole, are stupid. Oh crap, *hands up*.

Product loyalty is crucial. As said, because of that, people are just stupid about that. I choose a product after doing research on it, and after that I typically become loyal to the company, even if future products may be inferior to other products (but still very good quality).

A couple personal examples: I've been loyal to the NBA live/showdownn series since the early 1990s. The last 2 editions of the game have been very disappointing, but even so I continued to get them. This year, now, my loyalty is definitely migrating, most likely towards the 2K6 series, but this remains to be seen.

My first 5.1 set of speakers were the Logitech ones about 4 years ago. I've remained loyal to them even to today., despite other offerings. In fact, I haven't done research on speakers since then. I just blindly purchase the newest 5.1 set of Logitech speakers. This may have to change in the future.

I like Gatorade. But Powerade's on sale. *buys Powerade* Not much loyalty here.

I used to whore any [RPG] game released by Squaresoft/Square Enix. Not so much anymore. I learned (really thanks to Gamingforce) there exist other RPGs, many infinitely better.

Headphones/earphones: <3 Ultimate Ears and Sennheiser. It's pretty much all loyalty here now. Fuck the specs.

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