Consumers, as a whole, are very uneducated

This is a good discussion.

There's nothing wrong with loyalty if the company earns it. A good example would be Apple, or National Geographic, which despite their loyalty, actually produce quality products (say what you want about Macs, but that's the reason people claim to buy them). The prices are a different story, though.

The reason companies like Bose have such a loyal fanbase is because their prices are so high that only a few uneducated people can buy them, like someone mentioned above. Therefore, everyone else has no choice but to buy from Sony, Microsoft, Walgreens, or whatever the hell other brand names there are, and there's this false sense of loyalty that people achieve. Add that together with sucky brand images and you've got a problem that you'll never get rid of as long as we have big business in this country.

Although, the companies with truly good products are the real crooks, because they charge high prices that they know the honest man cannot afford. Look at the computer software industry, particularly music programs.

Jam it back in, in the dark.