Consumers, as a whole, are very uneducated

I've known Sony products were really iffy since the horror stories about the PSX having problems. Fact is, you buy a Sony system with the understanding that you're lucky if it makes it to the next generation.

Heh, and I remember when they were pushing Awia really hard. Nothing but Sony's untested prototypes.

But, yeah, in general people are idiots. On the flipside, you have to watch out for becoming too "in the know," because you usually end up just as ignorant only with the nasty habit of talking like you know everything.

Jam it back in, in the dark.

Originally Posted by SouthJag

Again though I want to point out it's not so much brand loyalty as it is brand recognition. Recognition plays the largest role -- think about how many Ford/Chevy commercials you see on TV as opposed to Mitsubishi/Honda.

That's got nothing to do with loyalty.

Actually, on the case of American cars, I would argue loyalty is more the motivating factor. If you live in the US and drive around long enough, you're going to see a number of people driving Chevies with decals about how horrible Ford is. Likewise, you'll see plenty of people driving Fords with decals denegrating Chevy. Not so much toward any foreign cars though.

It's interesting. You don't see this kind of aggressive hostility manifest itself toward other manufacturers like you do Ford/Chevy. Ironically, both make horrible cars that die too young. Chevy nickles and dimes you with small problems, Ford up and blows an engine or transmission suddenly. It's all a matter of preference.

There's nowhere I can't reach.