Does this really have much bearing on anything? As has been established by now, reviewers who don't give good marks to high profile games get fired. The game could be a giant steaming turd and it's still going to get 90%+ because it's a big name Final Fantasy game and nobody dares say anything bad about it because they want to keep their jobs and ad revenue.
As I see it, the problem is two-fold. One, it seems to still be a novel idea to hire honest-to-goodness writers to work on these games, so you're not getting what might be considered professional work to begin with.
Two, Squeenix really doesn't have to put that much effort into the storyline, and they know it. They're not going to waste time and money on developing the plot when they can just pump resources into their CG farms, make it pretty, and get fat off the easily-pleased fans who only care about the visuals... or who will slavishly buy any Final Fantasy title no matter how bad it is, feeling that they're not a "true fan" if they skip any in the series.
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Heh... I think the problem with the game (now that I had a moment to think about it), is that they were too ambitious.
This guys really tried to make not a great game or another generic FF, but an epic one... sadly they kinda crashed with "reality" and everything went downhill from there. But even then, they archive a good game. (I have to agree -now- that the story has many flaws, however, it isn't THAT bad)
In any case, I wonder how different was the original concept of the game... by the looks, it was going to be much more darker.
Finally, I hope this guys will have the chance to make what they want in the future.
FELIPE NO