Sony Bravia Question

A brand name just means that their marketing department is well paid. I've had a Sony LCD, and their scaling and deinterlacing abilities are severely lacking. Since it's a 720p set, it is very important to get this right since there will always be some kind of scaling (there is almost no content that is 768 native). I wouldn't go with the Sony, unless you are getting it from a store with a generous return policy, so you can see how the set performs with your content and the conditions of your viewing area. Going to see the TV in person is not useful, because the demo content typically stinks, the set is torched, and the lighting of the store usually hides the potential deficiencies of black levels.

I am not much help when it comes to LCD, because I think they're terrible in all aspects other than geometry and pixel mapping. I am pleasantly surprised by the quality of JVC's LCDs, however. You may want to look at those in addition to the big names.

Jam it back in, in the dark.

All content will be scaled because the Sony, like many 720p LCDs, are in reality, 768p.

The contrast ratio specifications means nothing, and is another marketing game. You will see sets with astounding contrast ratios, yet the black levels will be garbage. You need to see the set for yourself.

There's nowhere I can't reach.

Look around on AVS Forum. They have something to say about everything.

This thing is sticky, and I don't like it. I don't appreciate it.