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Healthy food could be so much more effectively marketed to kids. The industry and the dieticians do all the complaining (and so they should) yet routinely fail to pick up of the cues of McDonald's, Coco-Cola, etc.
Kids don't shun healthy food it because it's healthy, but because they're not sure it tastes good. Good on 'em for the ban, at any rate, but changing public perceptions would pay larger dividends.
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Agreed.
I’m a dietetics major myself and this is one of the big things professors are desperately trying to jam into our heads, regarding the profession. I took Nutrition Education over the summer and one of the major take home lesion is that dieticians are supposed to be the experts in nutrition education but were not, not by a long shot. The real experts in nutrition education are the fast food companies, mind you the lesion they are teaching you is a terrible one but that does not reduce the fact that the sophistication and effectiveness of their techniques far exceeds the ones we are using in the dietetics profession. Most people have an attitude that consist of that people eat at fast food places is because they “are fat and lazy and stupid” this is a gross over simplifcation, the reason people eat at fast food places is because the cooperation’s have removed every possible barrier they could to eating at their establishment. Dieticians on the other hand have in the past (and some continue to) pushed difficult to follow, ideological driven, (i.e. the main reason many R.D. don’t see fast food as a model for nutrition education is because it not based on one of the Ivory tower academically approved models of eating behavior) one size fits all diet plans or even more prevalent raw nutritional knowledge (often in language the audience can’t understand) without the any practical guidelines on how to follow them.
In short fast food places call it marketing and consumer research, dieticians call it nutrition education but at the end of day they are one of the same - and it quite obvious who’s better at it. Dieticians think that fast food places have a lot to learn from us dietetics folk, while they may have a little to learn from us, it is really dieticians that have a lot to learn from the fast food industry.
Jam it back in, in the dark.