Best. Trailers. Ever. And the Worst!

The only one that I can think of off the top of my head is The Matrix trailer way back when. I knew nothing of the Matrix before the trailer, saw it and really wanted to see the movie after that. It had just the right blend of action and mystery that made you want to find out more.

The problem with many trailers now is that the Marketing consists of "if a movie has action scenes, let's just show all the best scenes in the trailer to get people to come" which means people show up, become disappointed in the movie and grumble, because there was nothing left to see. Or a comedy that shows all the best jokes. When the trailers leave nothing out is when they fail. They have to be mini-movies themselves, give a tease, and leave you wanting more...and have the movie be able to deliver more. That's a good trailer.

On the other hand, bad trailers...those happen all the time. To pick a worst one...I try to block the bad ones from my memory. Still haven't been able to block the worst movies from my mind yet...I guess because trailers are shorter, it's easier to forget them...has anyone seen Druids, with Christopher Lambert? So bad it's scary...

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Wasn't it Gladiator that used the music from Conan? Or am I thinking of a different trailer? All I know is that I was sitting there in the theatre watching a trailer, and all I could think is "This movie couldn't have even been bothered to use their own music?! Sad." I just can't remember the movie...

There's nowhere I can't reach.

One thing I can say is that (almost) any movie that doesn't have "the voice" doing the narration...well, generally is a sucky movie. That's not to say that all movie trailers that have had "the voice" are good, but it is a pretty darned necessary requirement (this is of course only for trailers that have a narration voice).

How ya doing, buddy?