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There's a local university in my area that held a contest for a new advertising slogan. Their mascot is a snarling dog, and the line that won was "Unleash Your Potential." It was a cute pun, which was why everyone liked it.
But the PR people that were designing the campaign didn't like it, and they decided to throw out the popular choice in favor of "Imagine More." What the hell? "Imagine More" sounds like something someone would say about a dumpy school, or maybe an empty field. You can "Imagine More" at a crummy school as much as at a good one. In fact, the fact that the school will allow to to "Imagine More" makes it sound like there's nothing to engage you. At least "Unleash Your Potential" told you what the college was going to do for you. [/rant] Jam it back in, in the dark.
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Oooh! Oooh! I just thought of another one.
The slogan for the gama "Daikatana" which appered in gaming rags: "John Romero's About to Make You His Bitch." Nothing about the game, no screenshots, just a red ad with those immortal words, some company logos, and another bad slogan at the bottom: "Suck it down." I think it's funnier if a lousy ad is for a lousy product, don't you? There's nowhere I can't reach.
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