There's no way Wal-Mart will turn around and charge people full price for the game if they placed the order when the game was still listed at $20. You can bet that people would complain, credit card companies would fight it like mad and that Wal-Mart would lose so bad.
They'll either honor the deal, outright cancel it, or try to offer some incentive of some sort (maybe a small discount or whatever).
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Most likely they'll just end up canceling it.
If they did charge those people the full price they'd just do their usual tactics and spend millions of dollars fighting lawsuits that they have no hope of winning.
Because Wal-Mart doesn't want to be seen losing.
Jam it back in, in the dark.