I don't understand the 3D gimmick at all, I really don't. The only movie I've ever watched in the theatre in 3D was My Bloody Valentine 3D. It didn't enhance my movie going experience, Hey look a pickaxe is going at my head.
Unfortunately I am guilty of falling for 3D gimmick when I was a young teenager:
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3D imaging is more than just a gimmick, and anybody who saw Avatar in 3D should be able to understand the potential of the technology.
What IS going to be a gimmick are 3D televisions that nobody can afford.
Jam it back in, in the dark.