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Apple is wise in how they are marketing their stuff, but in truth they will run into the problem that they simply are they 'hip, new technology' anymore.... until iPods and iPhones just aren't as 'new' anymore, and that the innovativeness concerning their macbooks are seen as truly innovative.
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I don't know about you, Mr. Prophet, but I buy industry standard technology to do industry standard work to be hip and cool.
These arguments are always so flawed because they're so generalized. No way in hell am I going to use my Windows computer to get my film and/or scoring work done, and only when that computer dies would I use my Mac to do anything else. Macs can handle so much more intensive work, but I find them to be a chore to use for daily non-essential work.
There's nowhere I can't reach.