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Most of my happenstance books (ie: 3/4 of my novel collection) were chosen by:
1. Noticing the cover and/or title (I'm an artist/graphic artist, so sue me for being shallow...)
2. Reading the synopsis on the back cover/inside flap.
3. Possibly noticing the author...if it's somebody I recognize.
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Ditto. (Except that I'm not an artist.)
I'll buy a book because I liked the author in another work. I'll also buy a book because it's pretty... even if it never gets read I derive great enjoyment from just feeling and smelling it. That sounds creepier than it really is. Some books just smell good... I dunno if it's the paper or the ink or what.
Always, though, I'll read at least the first page and the back cover before buying a book. If its a nice bookstore and I've got time I'll read the first chapter or so... usually that results in my losing interest and putting the book back, but my favorites tend to be third-or-fourth pick volumes.
Jam it back in, in the dark.
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Hydra