Google Earth & the div tag

I recently got a new job and was asked to take over a small task that a previous employee was overseeing. The task is logging all the installed jobs our distributors have done (I work for a fence manufacturing company) and placing markers on a map in GoogleMaps.

The guy before me who was maintaining it has an excel file where you enter in information for the install job, and then it converts it into html. My question is... how do I import this into the already-existing google map?

Here's an example of what the spreadsheet does...

Input:
Alpine Pediatrics Vinyl Industries 200 Brown 3231 N. 1120 E. Lehi UT 84043 801-768-2800 <a href="http://picasaweb.google.com/lh/photo/2Am9x7-_r_zFESY0O4IU8Q?authkey=0aKeubXqO7M"><img src="http://lh3.ggpht.com/_aecWp3lCGns/SUE7VIl5KOI/AAAAAAAAAJw/qOXEDl-mhTk/s144/alpine.jpg" /></a>

Output:
<div dir="Itr"> Alpine Pediatrics<br>3231 N. 1120 E.<br>Lehi, UT 84043<br>Phone: 801-768-2800<br>Email: <br>Installer: Vinyl Industries<br>Feet: 200<br>Color: Brown<br>Special Notes: <br></div><a href="http://picasaweb.google.com/lh/photo/2Am9x7-_r_zFESY0O4IU8Q?authkey=0aKeubXqO7M"><img src="http://lh3.ggpht.com/_aecWp3lCGns/SUE7VIl5KOI/AAAAAAAAAJw/qOXEDl-mhTk/s144/alpine.jpg" /></a> 3231 N. 1120 E. Lehi UT 84043 0

How ya doing, buddy?