"Every Kiss Begins with Kay". "Army Strong."
 

As the holiday season rolls around, it's a good time to look at some company's slogans and point out some of the best and worst. They don't have to be current either, any time period is fine. Be sure to give a breif explanation of the company, as someone in a different part of the world may not know anything about them.

"Every Kiss Begins with Kay"

(Kay is a Jewelry store)

To my recollection this is the best slogan I've ever heard. It's short, it's to the point, and clever. For those who haven't seen their commercials basically it's allways some guy going through some semi-elaborate scenario to suprise his girl/wife with some kind of jewelry. He gives it to her, she smiles they kiss.

What makes it so great is pretty obvious. The word kiss does begin with kay and giving jewelry will guarantee you some affection.

"Army Strong"

Probably isn't the worst I've ever heard, but the only one that comes to my mind at the moment. This is the American Army's new slogan they use in their commercials inviting you to join so you wont just be strong, you can be ARMY STRONG!. Another line from the commercial is "the army helps you not only to get you over, but to get you over yourself." It's pretty crap by itself, and definitely a step down from "An army of one" and one which I can still hear the jingle for "Be all that you can be."

Most annoying, probably because the simplisity of the catch phrase is ingenious and needs no further instruction:

Head On: Apply Directly to Forehead!

need i say more?

I like how their new commercials play off the annoyances of the old commercials. THAT is good marketing.

huh!? my post was deleted? it's not the first time either. I don't think my post was spam, so can who ever deleted it PM me so I can understand why?

anyway...what I said was
"I don't like it because it implies that money can buy happiness"
referring to the Kay jewelers slogan

Haha, I remember reading about this in a magazine (...probably a woman's magazine...) and laughing out loud, scaring the patrons of the coffeehouse I was in. This was rated the WORST commercial ever, if I remember correctly, by the person who wrote the article about it.

Me, I avoid TV as much as possible, but I would say easily some of the best commercials I've seen have been those darn Red Stripe ads. "If he won't give you his keys, ask for his pants! HOORAY RESPONSIBILITY!" and "You are a very ugly man! Hold this. Now you are beautiful! HOORAY BEAUTIFUL BEER!" are just so... funny. And funny commercials make me want to buy things.

I agree wholeheartedly. I recall a rather annoying time when I worked at McDs when we had some chickstrip promotion and every F-ing time someone sold those chickenstrips, they rang a goddamn bell and sang that song. O_o


As for that new "Army Strong" commerical, I can't help but make a mental comment when the screen flashes "Nothing stronger than the US Army". I always think "Except those pesky insurgents in Iraq." I think the commerical was arrogant.

One more thing; WTF is with that PS3 commerical and the baby doll that crys and babbles? It's creepy.

You forgot the fact that "I'm Lovin' It" was also part of the chorus to a failed Justin Timberlake single around the same time. So, it actually goes beyond simple hamburger marketing to ... hamburger conspiracy.

A lot of people complain about this commercial, yet no one seems to remember the truly baffeling commercial for the Playstation 2 made by David Lynch. http://www.youtube.com/watch?v=h28Kbdfmvbk (The aspect ratio is stretched, it's suppose to be in letterbox. However, to watch it on Youtube, its better to see it in a "full screen")

Hmm, never thought the McDonald's phrase was annoying. Can't help but feel that way the rare times I do go there to eat. It is pretty stupid here in Guatemala though: ME ENCANTA

When I worked at United Parcels Service (UPS, an American based shipping service) a lot of the employees complained about the new slogan WHAT CAN BROWN DO FOR YOU. Endless shit references ensued.

Also, there's only one beer here in Guatemala, called Gallo. And their commercial slogan is "The Best Beer" which is silly considering there's not anything else to try. Not counting Brahva here.

On top of that McDonald's "I'm Lovin' It" slogan:

"Do What Tastes Right" from Wendy's PR camp is so terrible I have to give props to other restaurants like Arby's and Taco Bell for their (otherwise bad) slogans.

I've never seen that until now and I can only repeat "WTF?" I'm sure there's a reason the commericals look that way, but the symbolism is lost on me.

Heh... I saw a pretty funny image on Jonathan Coulton's website pertaining to that.
http://www.jonathancoulton.com/images/CoultOn.jpg


As for another stupid slogan, I think "By Mennen" is teh winnar. Could they just not think of anything? Also, I second all the bad restaurant slogans. "I'm thinkin' Arby's." "I'm lovin' it." Fucking terrible.